Aucctus
Aucctus is an AI-powered market research and innovation platform that enables users to analyze target regions, generate product strategy insights, and plan tests or surveys with real users.
Key Customers or Users
B2B Marketers & Sales: Professionals who need data-driven insights and market context to craft compelling sales pitches.
Consultants: Professionals tasked with identifying opportunities across new business models, products, or market expansions for their clients.
Business Development: Professionals focused on uncovering growth opportunities and proposing new business initiatives.
User Goal and How Tt Works
I was brought in to design the initial flow for users to create their first concept or market research, guiding them through selecting research themes and defining direction.
The goal was to capture key inputs through a structured set of questions, enabling the system to generate relevant concepts that users can refine or explore further.
Idea
Users input a high-level idea, such as a product concept, business opportunity, or market exploration.
Concept
Aucctus guides users through a series of questions—covering target market, business model, and distribution channels to generate actionable concepts and execution plans.
Testing and refinement
Users refine their hypotheses and validate assumptions by creating surveys and testing their concepts with real participants.
Concept Creation Flow
What's Next & Takeaways
Aucctus launched in 2025, with this flow as a core part of the experience. It was showcased at a conference in Dubai to a wide audience, where we gathered feedback on usability and the accuracy of the generated concepts.